What are the most used service or services in the market today?

 

I would define the sequence of the services ordered between the companies on the market today. The first place for marketing services in the market is the management of social media, the second place is the foundation of corporate and e-commerce web platforms, and the third place is Google advertisements and the SEO (Search Engine Optimization) Optimization services. The quality of the indicated services is derived from the professionalism of the personnel who work within the framework of the company represented the marketing service.

 

Which problems do companies that offer marketing services in the local market and that benefit from this service face?

 

The companies offering marketing services on the market continue to increase every last year. It is normal in terms of the creation of the competitive environment in the market. However, despite the trend of growth, many of them will have to leave the market a short time later. The reasons are various. The reason could beincludedimproper investigation of the market, the lack of a company strategy, the lack of qualified personnel involved and the financial difficulties. In addition to the problems facing both sides, the situation is a bit complicated. A number of marketing companies that are willing to take part in the market, have a new beginning or activity that is not regulated leave the small and medium-sized companies that believe in them at the initial stage because of not having a professional personnel, relevant financial technical basis, as well as, the lack of financial sustainability.These companies do not introduce any route map for their work; do not analyze the philosophy company's, the direction of activity deeply, and present the unnecessary marketing tools without analyzing the current situation. Our experience indicates that the most common problem facing companies that want to benefit from the marketing services is that the marketing company, which serves its services, implements its workin an incomplete, unplanned and unprofessional form. As a result, the client is in intensive care. It is very difficult for us to return the client who is in intensive care to the market. The material and moral damage caused by the previous marketing company to the clientmakes difficulties for us to persuade the client company during the meeting. Just for this reason, we have set up a marketing audit service and have made available it for the companies in order to improve and protect the market.

 

Can clients fully explain what they want when ordering any marketing service?

 

Currently, there are several forms of approach between clients. The most common of them are the clients who do not know what they want, who apply to market companies and guide them although they know their wishes, and those who want service as in Europe and want to pay as in Azerbaijan. It is quite difficult to work with clients in every 3 categories. There is usually not a marketing department in the companies that approach to the marketing in this philosophy, or someone regulates this work who does not understand it, thus it extends the working process, affects the quality of the work, and results in an incomplete job.

 

Do the marketing companies meet totally the marketing requirements of the local market?

 

According to the daily meetings, as well as, following the innovations implemented by the companies on the market, I would say that the marketing requirements of the local market are not fully paid. I have explained the reasons for it in detail in the previous questions. There must be trust between the client company and the marketing company. Either the companies or the freelancers offering the marketing services should not deceivethe clients by using lack of knowledge of them in this field. This market is all of us. It shall be protected and developed. Sometimes it is useful to do certain efforts just to make a contribution to the market, putting the material interests aside.